And each garment comes with a seed ball that takes kids (and parents) back to nature. India vs England Series 2020-21: Fixtures, squads, streaming, venues and ot... SL vs ENG: Root-Bairstow stage England's comeback after the hosts pile... 'Your time will come' says Rahane to Kuldeep Yadav hinting he mig... 'This is the peak of my career', says Alex Hales after smashing h... RBI Recruitment 2021: 241 Security Guard vacancies for Class 10th pass, che... RRB NTPC Phase 3 CBT 2021: Exam dates, admit card release date and other la... No extra attempt for UPSC Prelims, Centre tells Supreme Court, CBSE Class 10, 12 Board Exams 2021 date sheet updates: Check details here, IMD predicts cold wave conditions over North India for next 3-4 days. Ed-a-Mamma. Alia Bhatt has a brand new role that’s she’s all geared up for and it doesn’t have anything to do with films. ", In a statement, Alia shared her excitement. The actor launched her own conscious clothing apparel brand for children named Ed-a-Mamma. More stories. Oh Polly. Mumbai: In October, celebrated actor, philanthropist, and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma.The self-funded start-up brand caters to children in the age group of 2-14 years. A series on TV. In Pics: Sara Ali Khan looks breathtakingly beautiful in blue monokini, Legendary US talk-show host Larry King dies at 87. Shop from a huge range of Alia Bhatt designer dresses brought to you by Limeroad. Alia Bhatt, celebrated actor, philanthropist and investor, has launched her own conscious clothing apparel brand Ed-a-Mamma. We hope to add more stores. “We are a start-up and everybody’s sort of doubling up and playing multiple roles.” I’ve tried doing this with a universe of products for children. It’s a fully homegrown brand. brand. The clothes are made of biodegradable natural fibers. The self-funded start-up brand… The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). A source from the industry questions this move by Alia and wonders if domestication is on the cards for the actress.Â. The brand is focused on stitching clothes for children between the ages 2 to 14. If there is a way when we can coexist with nature, include a way to care for nature in everything we do, it would go a long, long way. Alia Bhatt launches children's clothing line It's no more about just acting in front of the camera for Bollywood celebs. Because we're all children of Mother Earth. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Every detail does its bit for mother nature. Totally vocal for local. Alia Bhatt, one of the most successful and highest paid actors in … And so on. dress. The brand caters to children aged two to 14. Till we grew to a point where we had to get an office. The self-funded start-up brand… "Our first offering is a range of thoughtfully designed playwear for children. costume. sustainable fashion. Alia Bhatt took to social media to announce the launch of her new clothing line for children. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. apparel. Alia Bhatt Launched Her Own Label Of Kids Clothing. Alia Bhatt unveils her clothing line Photogallery at ETimes Ranbir Kapoor and Alia Bhatt are speculated to tie the knot very soon, and in fact, they would have already been married had the lockdown and Covid 19 not played spoilsport. With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. — Alia Bhatt (@aliaa08) 1606357235000 On Ed-a-Mamma's website, in a special note to the readers, Bhatt said that the conscious-clothing brand combines two things she deeply cares about - Earth and children. Making a strong case for conscious clothing and vocal for local campaign, Alia Bhatt has launched a kidswear brand Ed-a-Mamma that is locally made and created with natural material. If you are smitten by the free spirited looks of our very own Patakha Guddi, there is a range of the most fashionable Alia Bhatt clothing that Limeroad lets you choose from. The announcement somehow didn't add up and only got us confused. And a warehouse. The collection mostly features nature-inspired graphics and quotes and soothing pastel colour palette. Written By. It's made from natural fabrics. passing on of clothes I asked if there was a gap in the market and we noted that there's a real need for a world class children's clothing brand; a brand which is made in India. Sustaining sustainable clothing is the key: Alia Bhatt Published: Nov 30,202012:38 AM by IANS. style. In October, the actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Why children’s products? And each comes with a seed ball intact that “takes kids and parents back to nature.” Even leftover fabric is transformed into hair ties and potlis. A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! In October 2020, Actor Alia Bhatt founded Ed-a-Mamma a sustainable children’s wear brand. My father, his 27 wives, 150 children: Teen's revelation on world... 'Joe Biden is not my President' trends on Twitter after this resp... PUBG Mobile India update: Even with VPN, game to be banned soon? To begin with, it’s a line of children’s clothing. Presenting Ed-a-Mamma! The self-funded start-up brand, caters to children in the age group of 2-14 years. Every garment tells a story. Sania Kader. She said, "This is a time of great uncertainty for the whole world. The brand has a range of kidswear for children between the ages of 2 to 14. beauty. It's 21st day of 21st year of 21st century and netizens can't kee... Alia Bhatt is all praise for Karan Johar's children's book 'The Big Thoughts of Little Luv', THIS is what she said. When I say homegrown, I mean we literally started in my home. Bhatt shares she is also part of the creative and designing team of the brand. After being a successful actor, philanthropist and investor, Alia Bhatt has added another feather to her cap. Embrace the Eclectic Alia Bhatt Clothing from Limeroad.com. The actor announced three collections from the brand namely Veggie Squad, Friends of the Ocean and Candyland. The announcement somehow didn't add up and only got us confused. The self-funded start-up brand… #Edamamma #ChildrenOfMotherEarth #LittlePlaneteers #VocalforLocal #PlantABeej #HappyBean. fashion brand. Watch this exclusive interview now to find out why she decided to launch Ed-a-Mamma. The actor launched her own conscious clothing apparel brand for children named Ed-a-Mamma… Alia showcased the brand on her Instagram page by writing, "Ta-da! She recently also launched her own sustainable and conscious clothing brand for kids, Ed-a-mamma. Ed-a-Mamma will also be a series of books and so much more. Bhatt shares she is also part of the creative and designing team of the brand. Bhatt shares she is also part of the creative and designing team of the brand. Celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. The brand cares about children and the planet. For 2 to 14-year-olds. Actress Alia Bhatt walks the ramp during the launch of her clothing line Alia in association with Jabong.com, at Four Seasons in Mumbai. We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome). Alia Bhatt has invested in cosmetic platform Nykaa and now she will be self-funding her clothing line. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, who are not even her key audience? It’s a playwear brand,” Alia informs. Venturing into sustainable fashion, Alia’s brand offer clothing options for kids aged 6-14. Joe Biden's immigration reforms gets applaud from Sundar Pichai and Ti... India to send gift of COVID vaccines to Sri Lanka next week. With nature themes. The global ready-to-wear label can be easily recognised by its bodycon dresses, ultra … Looks like it's not just marriage, but Alia is also ready to start a family with Ranbir very soon.Â, There is something cooking for sure as to why else would she go ahead with something like this when 3/4-year-olds don't even relate to Alia?Â. Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Alia Bhatt launches clothing brand Ed-a-mamma The universe is sending us a message: that if we mess with nature, there is a price we all have to pay. Amusement park in South India offers free entry to all named 'Kamala... Delhi Police has given permission to farmers' Republic Day tractor par... Nine arrested by Chennai air customs, 8.45kg gold worth Rs 4.30cr seized. The buttons are not made of plastic. Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a … Toys, perhaps. A series of children’s books. 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In an effort to reduce wastage of cloth, the brand asserts that leftover clothing would be used to make hair ties and potlis (bags). Titled Ed-A-Mama, Alia goes on to share what went behind the making of her collection. The 'Highway' actress recently launched her sustainable clothing line for called kids 'Ed-a-Mamma'..fashion. Looks like there's more than what meets the eye and we will have to wait and see what surprise is in store for us next. It immediately caught my attention." With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. She also promoted the idea of environment-friendly clothing for a better future. The tags double up as bookmarks. Highlights. She shares pictures with her pets, from her trips around the country and abroad, and quite often with her elder sister, Shaheen Bhatt. Read Exclusive COVID-19 Coronavirus News updates, & Health Tips from India and World at Asianet Newsable. Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. It’s a playwear brand,” Alia informs. Here is th... Truecaller showing wrong name? To catch them young and create a love for nature at an early age.". And fully atmanirbhar. This is what RBI has to say about old Rs 100 notes going out of circulation... RBI proposes revised regulatory framework for NBFCs. The actor is also a successful entrepreneur who launched her own clothing brand for children called Ed-a-mamma. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, … Alia Bhatt. After being a successful actor, philanthropist and investor, Alia Bhatt has added another feather to her cap. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020. In Pics: Nora Fatehi goes from channelling old Bollywood charm to donning b... Publishing House Kalamos signs debut novelist Fawaz Jaleel. A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! The self-funded start-up brand, caters to children in the age group of 2-14 years. And nurtures a love of nature among children. The common thread running through it all is love for the one thing that unites us: our planet. Onmanorama. Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. It’s a playwear brand,” Alia informs. Sustaining sustainable clothing is the key: Alia Bhatt The label offers a range of apparel for both boys and girls and is made of plant-based, biodegradable natural fibres like cotton and linen. The brand caters to children in the age group of 2-14 years and is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. 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